A small firm, on purpose.
Heals, LLC is a search consultancy in Traverse City, Michigan, on the shore of Grand Traverse Bay.
What we work on
Search engines and AI assistants build a picture of every company from its website, its markup, its press and its reviews. We make that picture accurate, and we make it easy to find.
The work covers SEO, AI automation, paid media, reputation management and web development. Engagements are scoped to outcomes you can measure.
Mark Healey
Founder & Principal Consultant
Mark has worked in search for more than 14 years, with Fortune 500 companies and with startups.
At Heals he works below the rankings, on the markup and the sources that search engines and AI assistants read when they describe a company. He also leads the firm’s reputation work for organizations and for people whose names get searched.
How we work
- We measure first
- Every engagement starts with a baseline of what ranks and what the engines say about you. Changes come after.
- We report monthly
- Each report says what changed and what comes next, in plain language.
- We follow the rules
- The search engines’ guidelines and Wikipedia’s policies set the limits of our work. Reviews come from real customers.
- We keep the list short
- A limited number of clients, so each engagement gets our full attention.