Read by machines.
Chosen by people.
Heals is a search consultancy in Traverse City, Michigan. We make companies easy for Google and AI assistants to read and cite, then keep what they say accurate.
Ask five engines about your company and you may meet five different companies.
Google, ChatGPT, Perplexity, Claude and Gemini each assemble their own picture of you. They all draw it from the same few places.
When those places disagree, each engine fills the gaps its own way. Heals works on the sources, so every engine starts from the same accurate picture.
- Your websitePages a crawler can load and parse.
- Your contentWhat you publish, and how it is organized.
- Structured dataSchema markup and entity signals.
- WikipediaThe reference record, where you qualify.
- Press coverageWhat publications say about you.
- Reviews and profilesWhat customers and directories show.
- ChatGPT
- Perplexity
- Claude
- Gemini
Eight services. One job: being found, and being right.
Search and answers
Being found in Google and cited by AI assistants.
- SEO & AEOTechnical SEO, entity work and structured data, so search engines and AI assistants can read and cite you.
- Content strategyTopic research, briefs and an editorial calendar, with every piece tied to a business goal.
- PPCGoogle, Meta, LinkedIn and Amazon campaigns managed toward cost per acquisition and return on ad spend.
Reputation
What people and machines read about you elsewhere.
- Reputation managementAn audit of every page-one result for your name, then the content and profiles that should rank there.
- Wikipedia advisoryNotability assessment, sourcing and policy guidance for articles that survive review.
- Digital PRStory angles, pitches and placements in the publications your buyers read.
Systems
The site and the workflows underneath it all.
We take a baseline before we change anything.
Every engagement starts by measuring where you stand: what ranks today and what the engines say about you. The plan comes from that record, and so does the proof that the work paid off.
Audit
A baseline of your search presence, your markup and what the engines say about you today.
Strategy
A plan ordered by impact and sized to your goals and your team.
Execute
Technical fixes, content and outreach, measured as they ship.
Monitor
A monthly report on what changed and what comes next.
A small firm, on purpose.
Heals takes a limited number of clients, so each engagement gets our full attention.
The work covers SEO, AI automation, paid media, reputation management and web development, scoped to outcomes you can measure.
Mark HealeyFounder & Principal Consultant- Research
- Deep research into your market and your competitors before any plan is written.
- Technology
- The leading SEO and AI platforms, kept current as the field moves.
- Reporting
- Live dashboards you can open from anywhere, with a monthly summary in plain language.
- Method
- We follow the search engines’ guidelines and Wikipedia’s policies. Reviews come from real customers.
Tell us what you’re working on.
We’ll reply to talk about fit and timing.